Colors serve our purpose. They have to be vibrant, full of energy and positive. According to our product, we declined 3 main color schemes, a colorful one and a grey one.
We built our color scheme around our green color, iAdvize’s DNA. To create movement and relief in our illustrations we defined shadow and light colors.
Illustrating human diversity is a big challenge. We have defined skin tone and hair color schemes that match our vibrant colors.
Whether it is for product or marketing content, we needed shades of grey to illustration active content, backgrounds, etc. We have defined a grey color scheme that is slightly colored.
Compose with colors
Illustrations should have the right color balance. They shouldn’t take too much space on our interface. We defined some best practices:
Colors and illustrations help us show when an element is activated or deactivated. The first one must be in vibrant colors, the second one in grey tones. Users should understand in no time if the feature or the selection is activated or not.