Illustration for marketing
The product and marketing teams are partners, working hand in hand. As partners we share our styles, colors, a human-centered vision and creativity. Illustrations act as a bridge between our product and internal & external communication.
CREATE A STRONG BRAND IDENTITY VIA ALL OUR MEDIA
Through our illustrations and marketing visuals, people must recognize the iAdvize touch in the blink of an eye. The product and marketing teams work together to follow the same path. Sharing and improvement are key words for our teamwork! Even if the UI and marketing content don’t have the same purpose and goal, we share visual elements, colors and shapes.
MIX PHOTOGRAPHIES WITH ILLUSTRATIONS
Human beings are at the center of our approach. We are building a product that aims at being used by human beings. Photographies are central to our visuals. To keep this bridge between what we build and how we communicate, we mix real people with illustrated details. A little pinch of color, a few bubbles and there you are, entering iAdvize’s world.
MIX OUR PRODUCT WITH ILLUSTRATIONS
As we are offering a service, our product is the core of our brand. To emphasize what we do for our customers, we use illustrated details. Sometimes, simplifying an interface can help us explain to people how it works. Drawing details and elements referring to an interface element can be more contextual and explanatory than words.